We are working with a team of experts whom we sourced via recommendations from other unions who have experienced success in working with this group. They are called OKD Marketing and have offices in Burlington and Calgary. Through them, we have sourced research groups who are hired independently as experts to test public perceptions on transit matters as well as give us a benchmark and annual results on how we are being perceived by the public so we know how we are doing and where we can continue to improve.
We ran two surveys by an independent research group. The results of the surveys are based on a sample of 400 residents of the City of Calgary, aged 18 years and over. The first survey was conducted online between March 2018. The second survey ran in October 2018.
Where possible, this report compares responses from the current survey with those gathered in March.
One in five of Calgarians (19%) saw at least one execution from ATU Local 583’s recent advertising campaign: