In 2018 we did a photoshoot of ATU member volunteers who were willing to be part of the campaign.
From these, we ran 50 transit ads (horizontal posters on sides of buses) and 12 LRT station posters (specifically chosen to be on key routes including)
We also ran online advertising that was served on apps and websites and developed a public-facing microsite that directed the viewers from the ads to learn more about ATU, tell us why ATU matters and enter to win a contest.
We did a video and ran it on the website.
We also sent out a press kit and did a few media interviews to talk about ATU.
Tell us about a transit matter affecting you and enter to win a 1 of 10 $50 Canadian Tire gift cards.