2019 is our second year of the campaign, we want to expand the reach and frequency of our advertising efforts, meaning more citizens hear our messages and rally to our side in time of need.
The bulk of the cost of advertising goes directly to the cost of buying air time. We have radio spots booked on the top five most listened to Calgary radio stations and they will play our ads mid-April until mid-November. We will also have PR and communications support through the campaign.
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